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Former QBs Sue EA Sports

June 30th, 2009

We’ll be the first to admit we couldn’t identify Sam Keller, Ryan Hart, and Troy Taylor in a police lineup but somehow the three ex-college quarterbacks have a beef with EA Sports using their likeness in college football videogames. As reported in this story, if either of the lawsuits gain traction, and it’s very possible they will, they could mark a significant game-changer for the NCAA. The blueprint would have to be rewritten on how to market — some would say “exploit” is the more appropriate word — players that are supposed to be amateur. And the NCAA isn’t clear on the issue, as an NCAA task force on commercialization wants to loosen the use of athletes’ names and likenesses as long as it “does not portray the student-athlete in a manner as promoting or endorsing the sale or use of a commercial product or service.”